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  • Writer's pictureCraig Howes

Cost of Customer Acquisition

Updated: Aug 16, 2022

How much do you make with a customer over a lifetime?

Surprisingly, most people don't know the answer to this, and it is one of the most important metrics of entrepreneurship.

What is Your Customer LTV (Life Time Value)

Customer LTV is the approximated expected lifetime value of a single customer. It takes into consideration variables like Sales figures, Number of Customers and Churn Rate.

What makes this figure so important is it allows you to fully understand the value of acquiring a new customer. Being able to quantify this allows us to explore various methods of marketing and tie this back to ROI.

Watch How Alex Hormozi ($100M CEO of calculates LTV

Here are 3 Ways to Calculate Customer LTV

  • Lifetime LTV

  • Churn Rate

  • Sales Velocity

If you are looking to get more organic traffic to your website. Check out our latest article below.

12 Ways to Get More Organic Traffic to your Website

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Craig Howes

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