SEO (Search Engine Optimisation)
1) Increase your website's organic traffic
2) Get found on Google
3) Understand your industry with in-depth industry analysis via search engine data.
4) Competitor data and analysis
5) Unique business insights using search data.
Why is SEO important for my business?
The ability to be found on Google remains one of the most powerful marketing tools. Not only will it drive huge amounts of traffic to your website. It allows us to help you position your brand based on custom models built on Google search data.
This data allows us to have a deep understanding of what people are looking for on Search Engines, as well as how your potential clients are finding your competitor's websites.
Our SEO Services
Industry Analysis
Using a combination of Social Media Data and Search Engine data. We are able to give you a deep insight into your market as well as your competitors. This can be used as a strategic roadmap to inform your content as well as a business strategy.
Determine Search Intent
Google's main purpose is to serve people the most relevant content based on their search queries. To rank on google it is important to understand the search intent of a certain keyword (or long-tail keywords) Determining search intent is one of the key pillars to increasing your website ranking.
Search intent is a powerful tool while determining content strategy
Backlink SEO
Backlinks are external websites that link to your website. Increasing the number of links to your website results in your website domain receiving a higher or more authoritative ranking on search engines. There are a variety of strategies to obtain backlinks to your site.
Key Word Analysis
Keyword research is the process of understanding which keywords your business should be ranking for to increase traffic to your website. It is important to understand the search volume of a specific keyword, as well as the difficulty to rank on that keyword
On-Page SEO
On-Page SEO or On-site SEO are all the measures taken to optimise your site to improve your Google ranking, resulting in increased organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness
Technical SEO
Technical SEO is the process of determining if a website meets the requirements of modern search engines. Factors like load time, speed, and general website health all impact the user's experience on your site.
What Our Clients Say
CityofCapeTown
Within 3 Months of SoCoMunity designing and creating the www.cityofcapetown.info website. The website went from 0 organic traffic and 0 Keywords. To rank on over 300 keywords, with organic traffic of over 2000 unique visitors.