• Craig Howes

How to create a brand video that grows your Business.

Updated: Apr 5

First off, let's discuss what a brand video is?

A brand video is your companies 2 minute elevator pitch on steroids. The key difference is, it lives online and it can work for your brand 24/7 around the clock. A brand video should summarise your business or brand, what it stands for and give the viewer a concise high-level view of your brand and its offerings.

Extreme sport brand video example.

Why are brand videos important?

Unlike traditional adverts that focus on hard sales, brand videos help connect a potential customer with your brand, its values and its vision. It builds and strengthens your community and leaves a lasting impression on the viewer.

Further to that brand videos live online, that means there are countless opportunities for your brand to be noticed. When combined with good digital marketing and paid promotion to your ideal demographics (via facebook and facebook pixel, google, youtube etc) it can be a very powerful business development tool.

Brand video best practices

  1. Brand video length should be between 1-2 minutes, this is the optimal time to keep viewers attention and get across enough information about your company.

  2. TONE. The tone of your brand video should align with your business or company voice. It should be sincere and heartfelt and show the viewer what your brand is passionate about or believes in.

  3. Solves a problem. It should highlight a problem or need the target audience has and show how your product, community or service addresses it.

  4. Captivating visuals that demonstrate the lifestyle your brand promotes.

Brand video production company Cape Town

Questions your Brand Video should answer.

  • Describe your company, what does it do and stand for?

  • Define your brand's product or service. What makes it special or unique?

  • Who is the content for? What is your typical and target demographic and psychographic?

  • Describe your brands selling points.

  • Is there anything interesting or unique about your brand?

  • If you had one minute in an elevator to tell someone about your brand what would you say?

  • Do you want a voice over or talking head?

Safari Travel Agency Brand Video

Finding the best video or film production company to create your brand video.

When it comes to brand videos you want to find a production company or videographer that understands your business and has strong digital marketing knowledge. It goes without saying that you need good visuals and audio for brand video to be successful. However, what most companies miss is a production company or videographer that understands the message or narrative your video needs to portray.

You have 2 minutes to get a clear and concise message across, this could be the first interaction a potential client has with your brand, every word, every visual counts.

Do you need some help creating your brand video or strategy?

Feel free to get in touch with us at SoCoMunity. We are passionate about understanding your brand and telling its story. We love helping small and medium size business create a digital foot print.


Craig Howes (Creative Director and Strategist)

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